CompTIA
Credential
Competency Certificate (CompCert)
Level
Competency Certificate (CompCert)
credential overview
About this credential
Applied generative AI course for marketing research, campaign planning, content and multimedia production, personalization, automation, analytics, SEO, social engagement, prompting, and ethical AI use.
Who this is for
Marketing professionals at any level.
Exam blueprint
Skills measured
Skills / focus areas10 topics
- Use AI for market, audience, competitor, customer, keyword, and topic research.
- Use AI for content strategy, campaign planning, value propositions, and channel recommendations.
- Draft, refine, translate, localize, repurpose, and optimize written marketing content.
- Create and edit visual and multimedia assets with generative AI tools.
- Use AI for segment-specific personalization and experience optimization.
- Design multi-step campaign automation workflows.
- Turn marketing data into insights, visualizations, and executive summaries.
- Use AI for SEO research, metadata, keyword strategy, and content optimization.
- Create and optimize social posts, captions, hashtags, and influencer outreach.
- Apply prompt engineering, sourcing, fact-checking, privacy, and ethical AI practices.
Before you certify
Requirements and recommended experience
None required
No prior AI experience required
Corporate certification enablement
Turn this pathway into a team capability plan
We can align the learning path, instructor support, practice environment and delivery schedule to your team’s roles and certification target.