AD0-E613
- Duration
- 100 min
- Format
- Online proctored (requires camera access)
- Passing score
- 31/50
- Price
- USD 125
English
Adobe credentialCER0323
Adobe Journey Optimizer B2B Edition Business Practitioner Professional
Exam code: AD0-E613Adobe Journey Optimizer
Adobe
Credential
Certification
Level
Professional
Exam duration
100 min
credential overview
About this credential
Adobe lists Adobe Journey Optimizer B2B Edition Business Practitioner Professional as a certification assessed through exam AD0-E613 and focused on Adobe Journey Optimizer.
Who this is for
Business Practitioners
Primary Owner - Marketing Operations / Campaign Operations/Platform Operations
Economic Buyer - Demand Generation / Customer Marketing/ Marketing Manager
Strategist - Marketing / Revenue Strategist
GTM Alignment - Sales / RevOps & Sales Managers
Assessment
Exam details
Primary
Exam blueprint
Skills measured
Segmentation and Buying Group Creation4 topics
- Create Account Segments30
- Create Roles and Role Templates30
- Build a Solution Interest30
- Build Buying Groups30
Journey Construction1 topics
- Create a Journey30
Asset Management3 topics
- Create Email Asset(s)12
- Personalize Messaging Assets12
- Author and manage SMS Message12
Analytics and Intelligent Dashboards2 topics
- Monitor and analyze Journey performance16
- Monitor and utilize Intelligent Dashboards16
Administration4 topics
- Interpret platform configuration12
- Describe Adobe Journey Optimizer B2B Configuration settings12
- Describe Adobe Journey Optimizer B2B Channel settings12
- Identify different types of identities supported in Journey12
Before you certify
Requirements and recommended experience
Recommended experience / capability
The Minimally Qualified Candidate (MQC) is a professional with approximately 2-4 years of B2B marketing experience or 6 months+ in product experience. The MQC should have experience in the following areas:
Recommended experience / capability
Should have experience in ABM (buying group concepts), B2B marketing automation tools, such as Marketo Engage or comparable Experience with one or more CDP environments Experience with B2B audience segmentation building Familiarity with orchestrating multi-channel journeys
Recommended experience / capability
Familiarity with digital marketing technology stacks and various platform integrations
Recommended experience / capability
An understanding of data flows (ID types, ID syncs, audiences, segments, data models)
Recommended experience / capability
Awareness or experience with evolving SaaS marketing products or tools and shifts in martech space
Preparation
Official learning resources
Corporate certification enablement
Turn this pathway into a team capability plan
We can align the learning path, instructor support, practice environment and delivery schedule to your team’s roles and certification target.