AD0-E606
- Duration
- 100 min
- Format
- Online proctored (requires camera access)
- Passing score
- 33/50
- Price
- USD 225
English
Adobe credentialCER0319
Adobe Journey Optimizer Developer Expert
Exam code: AD0-E606Adobe Journey Optimizer
Adobe
Credential
Certification
Level
Expert
Exam duration
100 min
credential overview
About this credential
This exam validates the minimum qualifications of a candidate intending to be an Adobe Journey Optimizer Developer Expert
Who this is for
Developers
Data Architect
Data Engineer
Solution Architect
Enterprise Architect
Marketing Automation Developer
CDP Developer
CDP Architect
Decision manager
Campaign developer
Deliverability consultant
RTCDP segmentation specialist
Campaign architect
Customer Journey specialist
Mobile developer/Web developer
Assessment
Exam details
Primary
Exam blueprint
Skills measured
Administration and Configuration5 topics
- Identify which permissions are necessary to perform various tasks20
- Describe the concept of the sandbox and how the data can be used across business units20
- Demonstrate an understanding of Channel Administration20
- Determine the appropriate application of Events/Actions/Data Sources20
- Identify when to use AJO specific APIs–throttling, capping, suppression, object copy, interactive message execution20
Journey Orchestration4 topics
- Given a scenario, target customers on a multi-channel/multi-step journey22
- Interpret reports and debug performance metrics22
- Given a scenario, determine the appropriate use cases for a journey type22
- Prepare test cases (for example, experimentation or multi-channel journey)22
Offer Decisioning5 topics
- Demonstrate an understanding of creating and managing offers and components16
- Demonstrate how to use test profiles to run offer simulation16
- Explain the difference between Offer Hub and Edge API16
- Apply the process to create decisions16
- Apply the process to add offers on different channels16
Content Authoring3 topics
- Demonstrate how to create email, SMS, in app messages and push notifications22
- Interpret Helper functions and personalization syntax to show what would be displayed22
- Demonstrate an understanding of validating, proof, debug, and publishing a journey22
Data Modeling5 topics
- Differentiate between profile and event type Schemas18
- Explain how to set up data sources and data ingestion18
- Explain the difference between Schema, Datasets and Union Schema18
- Explain profile and identities18
- Given a scenario, determine the appropriate segmentation service18
Before you certify
Requirements and recommended experience
Recommended experience / capability
At a minimum, candidates ready to become Adobe Journey Optimizer Developer Experts should have at least one year experience working with various CDP and marketing automation systems. They should also be able to guide the development/implementation from scratch; troubleshoot journeys, know the limitations and Guardrails of the product, use advanced code, set templates, build custom actions, and know best practices.
Recommended experience / capability
Adobe Journey Optimizer is powered by Experience Platform. Candidates seeking to become certified experts are recommended to complete training or prior experience on Adobe Experience Platform or Real Time Customer Data Profile in addition to Adobe Journey Optimizer training.
Preparation
Official learning resources
Corporate certification enablement
Turn this pathway into a team capability plan
We can align the learning path, instructor support, practice environment and delivery schedule to your team’s roles and certification target.